Simon Boi has spent well over a decade building brands for businesses across the UK, quietly earning a reputation as one of Hertfordshire’s more dependable creative minds. If you have come across his name while researching design agencies or checking company records, you are likely trying to understand who Simon Boi is and what Boi Creative Limited actually does. This article brings together everything publicly known about him, his agency, and his wider career.
Unlike many creative directors who chase visibility, Simon Boi has built his business on repeat clients and word-of-mouth referrals rather than personal branding. That makes him a little harder to research online, which is exactly why a clear, accurate profile is useful. Below, we cover his career path, his role at Boi Creative, his other ventures, and the questions people most often ask about him.
Who Is Simon Boi?
Simon Boi is a UK-based graphic designer and creative director best known as the founder of Boi Creative Ltd, a design agency based in Rickmansworth, Hertfordshire. He has spent his career working across branding, print, and web design, building visual identities for organisations ranging from small startups to established corporate clients.
His design background extends beyond running his own agency. Simon Boi has also worked as a Senior Designer at Paragon Workplace Solutions, where he collaborated with UK and US-based teams on branding assets, sustainability reports, and external presentations for major clients including JLL (Jones Lang LaSalle). That experience gave him exposure to large-scale brand rollouts and cross-territory collaboration, skills he later brought back into his own agency work.
Simon Boi Director of Boi Creative Limited
As the Simon Boi director of Boi Creative Limited, he oversees every stage of client work, from initial brand discovery through to final delivery. Companies House records confirm that Boi Creative Ltd (company number 06256601) was incorporated on 23 May 2007 and remains an active private limited company registered in Croxley Green, Rickmansworth. This long incorporation history reflects nearly two decades of continuous trading, which is notable for a small independent design agency in a competitive sector.
Being the Simon Boi director of Boi Creative Limited means handling far more than design work alone. Client testimonials describe him as responsive, detail-oriented, and consistently able to translate business goals into visual output, whether that is a logo, a full brand guideline document, or ongoing marketing collateral.
What Does Boi Creative Do?
Boi Creative describes itself as a multi-disciplined design agency, and its service list reflects that positioning. The agency works across:
- Logo design and brand identity development
- Brand guidelines and visual consistency systems
- Print materials, including brochures and business cards
- Website design and ongoing web updates
- Advertising creative and campaign assets
Rather than specialising narrowly, Simon Boi has structured the agency to cover a client’s design needs end to end. This is a deliberate approach for a small agency: it removes the need for clients to brief multiple suppliers and keeps brand consistency under one roof.
How Boi Creative’s Branding Process Works
Boi Creative follows a structured approach to brand projects, which typically unfolds in four stages:
- Discovery – understanding the client’s story, values, and target audience.
- Strategy – defining goals and identifying what should set the brand apart.
- Creative exploration – developing moodboards, tone of voice, and visual direction options.
- Refinement and delivery – finalising logo design, colour systems, typography, and a full set of brand assets and guidelines.
This process-driven method is one reason Boi Creative has retained long-term clients rather than one-off projects. Ongoing brand support after launch, rather than a single handover, appears to be a core part of how Simon Boi runs the agency.
Simon Boi’s Career Path
Simon Boi’s professional journey shows a steady progression from hands-on design work to running his own creative business. Here is a simplified view of that path:
| Stage | Role | Focus |
|---|---|---|
| Early career | Freelance and in-house design roles | Building core design and client management skills |
| Mid-career | Senior Designer, Paragon Workplace Solutions | Large-scale branding for corporate clients including JLL |
| 2007–present | Founder and Director, Boi Creative Ltd | End-to-end branding and design services |
| Alongside agency work | Brand Design Manager, Play Innovation | Applying brand strategy within a product-focused business |
| 2017 | Founder, Dadmin Trading Ltd | A lifestyle brand focused on fatherhood, launched as a personal side project |
This mix of agency ownership and in-house brand roles is fairly unusual and suggests someone who enjoys working both independently and as part of a wider team, depending on the project.
Beyond Boi Creative: Other Ventures
Simon Boi’s creative output is not limited to client branding work. In 2017, he founded Dadmin Trading Ltd, a lifestyle brand built around the humour and challenges of modern fatherhood. Reports suggest the brand grew quickly in its first year, reaching thousands of followers and customers, which points to Simon Boi having a genuine flair for building a brand identity from the ground up rather than only applying design skills to existing businesses.
He has also taken on the role of Brand Design Manager for Play Innovation, a company operating across multiple sectors. Holding this position alongside running Boi Creative suggests a deliberate choice to stay close to hands-on brand strategy work, rather than stepping back into a purely managerial role.
Why Client Reviews Matter for a Small Agency
Small design agencies like Boi Creative live or die by repeat business and referrals, and the feedback available about Simon Boi’s work reflects that reality. Clients consistently describe him as professional, quick to respond, and creative in solving design problems — qualities that matter more for a boutique agency than flashy portfolio pieces alone.
One recurring theme in client feedback is longevity: several reviews mention using Simon Boi’s services “for years,” which is a stronger signal of reliability than a single glowing testimonial. For a business built on personal relationships rather than large-scale marketing, that kind of repeat engagement is the clearest evidence of quality.
Frequently Asked Questions
Who is Simon Boi? Simon Boi is a British graphic designer and creative director, best known as the founder and director of Boi Creative Ltd, a design agency based in Rickmansworth, Hertfordshire.
What is Boi Creative Limited? Boi Creative Limited is a UK-registered design agency, incorporated in 2007, offering branding, logo design, print, and web design services to businesses across multiple sectors.
Is Simon Boi still the director of Boi Creative Limited? Yes, Simon Boi is the director of Boi Creative Limited, and Companies House records confirm the company remains active.
What other companies has Simon Boi worked with? Simon Boi has worked with organisations including JLL (Jones Lang LaSalle) via Paragon Workplace Solutions, and has held a Brand Design Manager role at Play Innovation.
Does Simon Boi run any other businesses? Yes, Simon Boi founded Dadmin Trading Ltd in 2017, a lifestyle brand centred on fatherhood-related content and products.
Where is Boi Creative based? Boi Creative is based in Rickmansworth, Hertfordshire, and has operated from that region since the company’s incorporation in 2007.
Final Thoughts
Simon Boi has built a career on consistency rather than self-promotion, and that shows in how his work speaks for itself through long-standing client relationships and a company that has traded continuously for nearly two decades. As the Simon Boi director of Boi Creative Limited, he has managed to combine agency ownership with in-house brand roles and independent ventures, a balance that few designers manage to sustain over the long term.
If you are researching Simon Boi because you are considering Boi Creative for a branding project, the clearest next step is to look at the agency’s own portfolio and client testimonials directly, and get in touch to discuss your specific brand needs.
