Adam Frisby built one of the UK’s best-known online fashion brands from his bedroom with just £1,000 in savings. Today, Adam Frisby is recognised as one of Britain’s most talked-about self-made entrepreneurs, having taken In The Style from a six-dress side hustle to a company valued at over £100 million. This article looks at who Adam Frisby really is, covering his age, his partner, his net worth, and the new chapter he’s writing since stepping away from the brand that made his name.
Whether you’ve come across Adam Frisby through the BBC documentary Breaking Fashion, his outspoken presence on social media, or news of his latest venture, this guide brings together the facts in one place.
Who Is Adam Frisby?
Adam Frisby is an English entrepreneur best known as the founder of In The Style, the fast-fashion e-commerce brand built on celebrity and influencer collaborations. He launched the business in 2013 and grew it into a household name among young British shoppers, largely by partnering with reality TV stars and social media personalities rather than relying on traditional advertising.
What sets Adam apart from many entrepreneurs in his field is his background. He left school at 15 without any GCSEs, worked at Burger King and later Barclays, and had no formal business training before launching his brand. His story has since become something of a case study in ambition and instinct triumphing over formal qualifications.
Adam Frisby Age and Early Life
Adam Frisby was born on 20 April 1987, which makes him 39 years old as of 2026. He grew up in Great Yarmouth before his family relocated to Spain during his teenage years. He later returned to the UK alone, moving to Cambridge to live with a friend, where he took on a job at Burger King simply to support himself.
That early hustle is a recurring theme whenever people discuss Adam Frisby age and his path to success. He became the youngest manager in his region at Burger King, then moved into banking, working as a teller and later a personal banker at Barclays. It was during this period that he developed an interest in sales and business development, skills that would prove essential once he launched In The Style.
By his mid-twenties, Adam had already spotted a gap in the market: fashion brands weren’t yet capitalising properly on the rise of social media influencers. That observation became the foundation of his entire career.
How Adam Frisby Built In The Style
In 2013, Adam Frisby used £1,000 of his own savings to buy six dresses from a wholesaler and list them for sale online. He sold his first dress on launch day. Within a few years, that modest stock had grown into thousands of daily orders.
The turning point came when Adam secured a collaboration with Lauren Pope, then a star of The Only Way Is Essex. The partnership gave In The Style credibility and reach, and it set the template for the brand’s entire growth strategy: pairing new collections with recognisable social media and reality TV names.
Some of the collaborations that helped define the brand’s rise include:
- Lauren Pope – the brand’s breakthrough partnership
- Charlotte Crosby – multiple bestselling collections
- Billie Faiers (Shepherd) – a long-running collaborator
- Sarah Ashcroft – helped expand the brand’s influencer appeal
- Lorna Luxe – a collection that broke In The Style’s own sales records, shifting over 5,000 units in its first hour
By 2018, the business was turning over around £30 million, and its progress was documented in the BBC series Breaking Fashion, which gave viewers a look at Adam’s demanding, hands-on approach to running the company. In 2021, In The Style floated on the London Stock Exchange in a deal valuing the company at roughly £105 million, a milestone that cemented Adam’s reputation as one of the UK’s standout retail entrepreneurs. He stepped down as chief executive of In The Style in October 2024 after more than a decade at the helm.
Adam Frisby Net Worth
Estimates of Adam Frisby net worth vary depending on the source and the date of the valuation, which is typical for entrepreneurs whose wealth is tied up in a private or newly listed company rather than sitting in cash. Following In The Style’s 2021 stock market flotation, reports at the time suggested Adam Frisby sold part of his stake for around £12 million while retaining a holding worth approximately £23 million, putting his overall net worth in the region of £35 million.
It’s worth noting that these figures reflect a snapshot from the time of the listing rather than a fixed, ongoing valuation. Share prices and business fortunes shift, and Adam’s wealth has likely moved since then, particularly following his departure from the company he founded and the launch of new ventures. What’s consistent across most credible reporting, however, is that Adam Frisby net worth sits comfortably in the tens of millions, built almost entirely from the growth of one brand launched with a four-figure starting budget.
Beyond In The Style, Adam has also taken on investor and partner roles, including involvement with Red Talent Management and Deserve Clothing, which likely contribute further to his overall financial picture, even if those stakes aren’t publicly valued.
Adam Frisby Partner and Family Life
Away from business, Adam Frisby has been open about his personal life, particularly around his engagement and the arrival of his first child. His partner is Jamie Corbett, and the couple became engaged before announcing they were expecting their first child together via surrogacy.
Speaking publicly about their journey to parenthood, including on the We Need To Talk podcast with Paul C Brunson, Adam discussed the significant online abuse the couple faced after sharing their news, describing thousands of hostile comments questioning their right to become parents. He’s been candid that the response contrasted sharply with the excitement he and Jamie felt about starting a family.
The couple has since welcomed their daughter, Leven Rose, with Adam’s own social media bio now describing him as “Dad to Leven Rose.” When people search for Adam Frisby partner, most are looking for exactly this: confirmation of his relationship with Jamie Corbett and the family the two have built together, largely in the public eye, despite the pushback they’ve encountered.
Life After In The Style: REASN
Stepping down from In The Style in late 2024 wasn’t the end of Adam’s career in fashion; it was the start of a new one. In September 2025, he launched REASN, a fashion brand co-created with influencer Perrie Sian, built around inclusivity and sizing from 6 to 28, including petite and tall options.
Announcing the brand on social media, Adam Frisby described the goal as bridging the gap between fashion and genuine inclusivity, framing REASN as a fresh chapter rather than a follow-up act to his previous company. The launch reportedly attracted more than 75,000 sign-ups within days, suggesting his influencer-led playbook still resonates with shoppers.
Frequently Asked Questions About Adam Frisby
How old is Adam Frisby? Adam Frisby was born on 20 April 1987, making him 39 years old in 2026.
What is Adam Frisby’s net worth? Estimates place Adam Frisby’s net worth at around £35 million, based largely on proceeds and shareholding from In The Style’s 2021 stock market listing.
Who is Adam Frisby’s partner? Adam Frisby’s partner is Jamie Corbett. The couple are engaged and became parents to their daughter, Leven Rose, via surrogacy.
What did Adam Frisby do before In The Style? He worked at Burger King, becoming the youngest manager in his region, before moving into banking roles at Barclays.
What is Adam Frisby doing now? Since leaving In The Style in October 2024, Adam Frisby has launched a new inclusive fashion brand, REASN, alongside influencer Perrie Sian.
Final Thoughts
Adam Frisby’s story is a reminder that a lack of formal qualifications doesn’t have to limit ambition. From a Burger King shift to building a fashion company worth over £100 million, Adam Frisby has consistently shown an instinct for spotting where influencer culture and retail meet. With REASN now underway and a young family at home with partner Jamie Corbett and daughter Leven Rose, this next chapter of Adam Frisby’s career looks set to be just as closely watched as the first. If his track record is anything to go by, it won’t be his last reinvention.
